Many companies find it difficult to connect to potential customers when they do not have many resources. Thankfully, money is not the only criterion here. Instead, it is essential to think innovatively and make the cold calls work perfectly. Using a data vendor may ot be effective as the rate of connecting to the prospect begins to dip when you run through the entire list of numbers provided by the vendor. It is important to utilize the existing data that you have in hand to improve call connect rate without adding to your expenses. You may want to utilize a data intelligence platform for this purpose. True, you may have to pay a trifle more in comparison to the date vendor’s services, but the outcome is sure to be more favorable for you.
How To Improve Call Connect Rate?
As mentioned above, the data intelligence platform will work with your existing data and the dialer to ensure proper connection with the target audience. Do not consider replacing your sales representatives, either. Instead, your data intelligence platform would be able to provide you with proper insights about the right individuals/companies to call. These types of platforms are most suited for B2B enterprises, and you will be enormously pleased to observe the following: –
- You will obtain a list of high-intent data provided by the platform that streamlines your existing list of individuals to call.
- Making cold calls directly to their numbers can enable you to be connected with them. The platforms ensure 20% to 30% call connect rate, thus ensuring the efficacy of cold calls.
- True, the existing data with you will also include many low-intent numbers. No worries! You may opt for a multi-channel effort to target them and be rewarded with at least 3% to 5% success.
- Make sure to utilize other types of communication with the bad data by reaching out to them via social media or email.
Advantages Of Using A Data Intelligence Platform
You can make result-oriented decisions based on the improved call connection rates. Some of the pluses of such platforms are as follows: –
- Informed Decision Making– The sales representative does not have to resort to guesswork when trying to find the numbers to call. Instead, the prediction provided by the platform will help to connect with prospects who are willing to convert to customers.
- Competitive Edge– You, as the business owner, will be able to find out more about the market traits, discover growth areas, and understand the preferences of the customers. This information may be utilized to get a leading edge over the competitors.
- Opportunities to Innovate– Usage of the streamlined data and intelligent data can help you identify the gaps in your business procedures. You will also be able to gauge the customers’ requirements and move ahead. Moreover, you are free to develop new products and provide new services based on real-time information.
Many platforms also incorporate AI to provide the right data, thus helping you to improve call connect rate without having to increase the business expenses or resources.